Aug 29, 2011

HAND-MADE IN ALTENMARKT

ATOMIC has been making skis since 1955. The main factory was opened in Altenmarkt in 1971. It is the place of work for 600 experts, who work tirelessly day after day to make ATOMIC skis better and better using new materials and smart innovations. And even though ATOMIC skis have become true high-tech products, one detail has never changed since 1955: every ski is handcrafted with the greatest of care.

Aug 29, 2011

BIG FUN FOR LITTLE PEOPLE: THE KIDS' COLLECTION 2011-12

From the beginners' ski for playing in the snow to the Bent Chetler Mini and the junior Benni Raich-style racer: ATOMIC provides kids with the perfect gear for many a carefree hour in the snow – while helping them to make rapid progress in the pipe or on the piste.

Aug 29, 2011

ATOMIC HAS THE BEST IDEAS FOR SKI TOURERS

More and more skiers are discovering a passion for ski touring as they seek out new physical challenges and outdoor sporting experiences. Which is why ATOMIC has developed a range of skis, boots and equipment for the 2011-12 season which promises to make the climb just as enjoyable as the descent.

Aug 29, 2011

ATOMIC'S FEATHERLIGHT: LIGHTWEIGHT AND HIGH-PERFORMANCE

ATOMIC's new Worldcup Classic and Worldcup Skate are two of the lightest skis ever to compete in the Nordic World Cup. These premium models are revolutionary in terms of their ultra-lightweight and boast high torsional rigidity as well as dynamic longitudinal flex for explosive power transmission. And it's all thanks to the Featherlight construction.

Aug 29, 2011

SUMANN SPEEDS IT UP

Phase two. ATOMIC biathlon star christoph sumann (35) is now starting to intensify his training. At the same time a new generation of world cup skis with the revolutionary featherlight technique is being produced at the atomic factory. Sumann, “I am fully concentrating on the training. And the whole ATOMIC team is completley involved in making sure we’ll enter the cross-country ski run with the best material.“

Aug 06, 2011

DIAMONDS FOR THE NORDIC UNIT

Final cut. 2000 pairs of cross-country skis, 2000 bindings, 500 pairs of boots – besides the regular summer production, the production for the nordic unit has been speeded up at the ATOMIC factory. The coat of the featherlight construction receives one of 15 surface patterns by a special machine using rough diamonds. The diamond finishing for a saison with biathlon world championships, tour de ski and the legendary wasa race as highlights for the nordic ATOMIC crew!

Aug 05, 2011

…LIKE WINTER OF WELLS ON STEROIDS

Released in fall, a spectacular 52-minute documentary reveals the incredible lives of probably the most ski-obsessed family in the world. "Most people will only know us from competitions, now they can see what we're really like," says Jossi Wells.

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