Aug 31, 2011

„ICEMAN“ JANKA – BURNING FOR THE GREATEST LOVE OF ALL

It was love at first sight. 11 years ago, 13-year-old Carlo Janka (now 24) used ATOMIC skis for the first time and right away, he was triple canton champion. This was followed by a World Championship title, Olympic gold and the overall World Cup victory. The „iceman“ is burning for his 12th ATOMIC season. The preparations are going as well as hardly ever before. The Swiss young star and his ATOMIC serviceman Stefan Viehhauser are getting ready.

Aug 31, 2011

ATOMIC PROTOTYPE IN USE SOON

Red Racers. While others are still whining about the new FIS regulations concerning sidecuts, ATOMIC has already started developing material for the world championships season 2012/2013. The first prototypes should be tested during future overseas snow trainings of some ATOMIC athletes in the next weeks.

Aug 31, 2011

HOW ATOMIC INTENDS TO MAKE LIFE EASIER FOR CROSS-COUNTRY SKIERS IN 2011-12

Why waxing is now old hat; how racers can adapt even better to changing snow conditions; and why ATOMIC designs tailor-made core constructions for each different target group: a look ahead to what promises to be the most successful and enjoyable cross-country season ever.

How ATOMIC intends to make life easier for cross-country skiers in 2011-12
Aug 29, 2011

THE ULTIMATE IN SAFETY MADE EASY: CAREFREE SKIING WITH HELMETS AND PROTECTORS FROM ATOMIC

ATOMIC's helmets and protectors combine ultimate protection with maximum comfort – because they are designed by skiers for skiers and are specifically developed to meet skiers' needs.

Aug 29, 2011

SKINTEC REVOLUTIONIZES GRIP

ATOMIC's revolutionary Skintec grip technology comprises two interchangeable skin inlays for cross-country skiers. These grip modules can be inserted into or removed from the grip zone in one easy motion. Making the unique Skintec system a hugely effective time-saving device, because a classic ski can be transformed for use in all conditions without the need for waxing. Never before have cross-country skiers been able to use the narrow windows between family and work so effectively.

Aug 29, 2011

ATOMIC SKI TEST RESULTS

Verdict: Excellent
It's never been easier to ski with such excellence: across every category ATOMIC skis dominate the comparison tests of renowned specialist publications, racking up one commendation after another. An overview.

Aug 29, 2011

HAND-MADE IN ALTENMARKT

ATOMIC has been making skis since 1955. The main factory was opened in Altenmarkt in 1971. It is the place of work for 600 experts, who work tirelessly day after day to make ATOMIC skis better and better using new materials and smart innovations. And even though ATOMIC skis have become true high-tech products, one detail has never changed since 1955: every ski is handcrafted with the greatest of care.

Aug 29, 2011

BIG FUN FOR LITTLE PEOPLE: THE KIDS' COLLECTION 2011-12

From the beginners' ski for playing in the snow to the Bent Chetler Mini and the junior Benni Raich-style racer: ATOMIC provides kids with the perfect gear for many a carefree hour in the snow – while helping them to make rapid progress in the pipe or on the piste.

Aug 29, 2011

ATOMIC HAS THE BEST IDEAS FOR SKI TOURERS

More and more skiers are discovering a passion for ski touring as they seek out new physical challenges and outdoor sporting experiences. Which is why ATOMIC has developed a range of skis, boots and equipment for the 2011-12 season which promises to make the climb just as enjoyable as the descent.

Aug 29, 2011

ATOMIC'S FEATHERLIGHT: LIGHTWEIGHT AND HIGH-PERFORMANCE

ATOMIC's new Worldcup Classic and Worldcup Skate are two of the lightest skis ever to compete in the Nordic World Cup. These premium models are revolutionary in terms of their ultra-lightweight and boast high torsional rigidity as well as dynamic longitudinal flex for explosive power transmission. And it's all thanks to the Featherlight construction.

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