Feb 17, 2013

MARCEL: SUPERSTAR NOW WORLD CHAMPION

Schladming. Gold in the team event, silver in the giant slalom, slalom world champion: Marcel Hirscher was able to turn the most difficult task of his career so far into a chapter of enthusiastic ski history. The World Ski Championships 2013 in Schladming ended with his world champion title as a Hirscher heroic epic. “I was told: To win gold at home championships – that is something only the really big athletes achieve.“ This was Marcel’s first comment on his victory. How true! “There is a new slalom world champion every other year. Bu there has never been one before that won on skis developed by himself,“ Marcel said happily.

Atomic Marcel Hirscher
Feb 16, 2013

MIKA & MICHI: GOLD, SILVER, REDSTER

Schladming. Mikaela Shiffrin and Michaela Kirchgasser: The Redster ladies turned the ladies’ slalom into one of the most emotional competitions of these world ski championships. Their performances on the slope, the enthusiasm about the Atomic double victory, mile stones in the careers of both: Mikaela as only 17-year-old world champion is one of the new stars in women’s skiing. Michaela is happy about her first medal in an individual event after winning gold in the team event.

Atomic Shiffrin Kirchgasser Schladming
Feb 15, 2013

MARCEL: SILVER IN WSC ACID TEST

Schladming. After gold in the team event Marcel Hirscher won the silver medal in the giant slalom. His second place is like a victory over adversity: Just now, during the home World Ski Championships, a displaced cervical vertebra requires attention. A sleepless night, manual therapy in every free minute! “With such pain you usually stay in bed“, he said after the race and was relieved that “the expectations could still be met.“

Marcel Silber Schladming
Feb 12, 2013

MARCEL HIRSCHER: "THAT'S WHAT DRIVES ME"

World Championships program
Watching the races in his living room, sleeping in his own bed and training on the pistes he has loved since he was a child: "People are always talking about the special pressure of a home World Championships and not about the invaluable advantages," says Marcel Hirscher. His World Championships program is a combination of "everyday life at home and three races in a unique atmosphere: "that's what drives me!" he explains.

Atomic Marcel Hirscher Schladming 2013
Jan 31, 2013

FROM LEADER OF THE RACING PACK TO ALL-ROUND DOMINATOR: ATOMIC SWEEPS UP THREE ISPO AWARDS

Alpine racing winner, cross-country winner, freeride/touring winner: at ISPO 2013 in Munich, Atomic is to receive Europe's most coveted sporting goods award in the various ski categories.

Atomic Waymaker Tour
Jan 28, 2013

AUKLAND BROTHERS’ NEXT COUP: ATOMIC STARS DOMINATE CLASSICS SERIES

Second race, second victory. The Atomic stars Jørgen and Anders Aukland dominate the long distance scene. After Anders’ victory and Jørgen’s third place in the first race of the six-part ski classics series, they swapped places in the Italian classic Marcialonga (70 kilometers). Both now come with 320 points and the leader’s yellow bib to the next classic, the König-Ludwig-Lauf in Oberammergau, on Sunday.

Atomic Ski Classics Marcialonga
Jan 24, 2013

"It's not about the destination, it's about how to get there"

World Cup winner and World Championship medal winner Kilian Jornet is the ambassador for the new Atomic Waymaker touring team challenge. He reveals in interview what it's all about, and tells us what ambitious project he has planned next.

Atomic Waymaker Kilian Jornet
Jan 24, 2013

MIKAELA SHIFFRIN: „NEVER BE CONFIDENT WITH YOUR SUCCESS“

Mikaela Shiffrin. Fast. Beautiful. Smart. Glowing. In a way, this is the super combination in ladies’ racing – Mikaela Shiffrin has this certain ... everything. Åre, Zagreb, Flachau: After three slalom victories in a row the entire ski world takes a look at the 17-year-old student from Avon, Colorado. On the occasion of the race in Flachau, Mika paid a visit to the Atomic Homebase in Altenmarkt. In order to chat about her new life as student and skiing superstar...

Mikaela Shiffrin Atomic
Jan 15, 2013

Dominance in Long Distance: Aukland starts with victory

Ski Slassics champion of 2012, Anders Aukland, keeps the yellow BIP of the Ski Classics leader in 2013. The Norwegian long distance star won the first race of Ski Classics at the Jizerska Padesatka (4,470 participants from 30 nations). The new atomic race ski generation of the Worldcup Classic FL SDS dominated the 50-km marathon in the Czech Republic: what is more, Jorgen Aukland and Simen Östensen finished third and fourth.

Atomic Ski Classics
Jan 15, 2013

KILIAN JORNET TAKES FIRST AND THIRD IN WORLD CUP OPENER

Atomic athlete Kilian Jornet took first and third place in the first World Cup races of the season. After victory in the vertical race, he had to admit defeat in the individual race.

Atomic Kilian Jornet
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