<rss xmlns:a10="http://www.w3.org/2005/Atom" version="2.0"><channel><title>Atomic News</title><link>http://www.atomic.com/en-AU/RSS/AtomicNordicNewsFeed.aspx</link><description>Atomic News RSS Feed</description><language>en-AU</language><item><guid isPermaLink="false">{28C20EDC-4131-456C-BFB4-5B5C1FECA847}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Mar25_Auklands.aspx</link><title>ATOMIC DOMINATES THE SKI CLASSICS</title><description>Anders and J&amp;oslash;rgen Aukland's joint victory in the final Ski Classics race in Sweden also meant first and second places in the overall standings for the Atomic athletes. Simen &amp;Oslash;stensen dominated the Ski Classics sprint. Together, the three Norwegians also won the team standings being all part of Team Xtra Personell. That couldn't possibly be beaten in the long distance!</description></item><item><guid isPermaLink="false">{E301D0A6-D5B0-4B84-9F9C-AFC32D11FE0C}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Mar19_SumannLandertingerAukland.aspx</link><title>ATOMIC NORDIC: SAVING THE BEST TILL LAST</title><description>The final race of the biathlon season was a hit for atomic athletes. Christoph Sumann won the pursuit in Chanty-Mansijsk, Russia &amp;ndash; 1185 days after his last world cup win; Dominik Landertinger took second place in the mass start and thus thrust his way onto the podium for the overall world cup standings in third place. In the long distance, Atomic star Anders Aukland sealed overall victory in the ski classics series even before the final race of the season with his fourth success in the Birkebeinerrennet.</description></item><item><guid isPermaLink="false">{8C555F49-97BD-407B-82EB-0653F6C00D49}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Mar5_Vasaloppet_Gjerdalen.aspx</link><title>WORLD CHAMPIONSHIPS GOLD FOR GJERDALEN, VASALOPPET VICTORY FOR AUKLAND</title><description>&lt;p&gt;After taking bronze in the 15 kilometers as a replacement, Tord Asle Gjerdalen was also able to compete for the Norwegian team. With the Atomic pilot starting, they took World Championships gold in Val di Fiemme. Another Atomic athlete was also in the spotlight at the highlight of the long distance season: After a first victory in 2008, J&amp;oslash;rgen Aukland won the renowned Vasaloppet again. His brother Anders was third; the two are joint leaders in the Ski Classics overall standings.&lt;/p&gt;</description></item><item><guid isPermaLink="false">{F70DD415-92BF-4B90-BB6A-D6BF60AC0152}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Feb28_GjerdalenBronze.aspx</link><title>TORD ASLE GJERDALEN: BRONZE IN AVIATORS</title><description>Perfectly ground Atomic Worldcup Skate Featherlight skis under his feet and reflective aviator sunglasses over his eyes were the ingredients in Tord Asle Gjerdalen's recipe for Bronze success at the Nordic World Ski Championships in Val di Fiemme. The Norwegian only found out that he would be participating hours before the race and took third place in the 15 kilometer freestyle as a replacement for his sick teammate.</description></item><item><guid isPermaLink="false">{BEA4B5E8-65C8-418B-8224-0A8A4643C72A}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Feb19_Landertinger.aspx</link><title>LANDERTINGER VERY CLOSE TO THE PODIUM</title><description>Atomic athlete Dominik Landertinger showed a solid performance at the end of the Biathlon World Championships. The world champion of 2009, using Worldcup Skate&amp;nbsp;FL Hard Track, only missed the bronze medal by 9.3 seconds. The summary of the Biathlon World Championships in the Czech Republic:</description></item><item><guid isPermaLink="false">{C6F5DD61-0E57-4589-955F-4DD195842E5B}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Feb19_Tartu.aspx</link><title>Østensen wins last test before Vasaloppet</title><description>Atomic athletes dominate the long distance scene. Simen &amp;oslash;stensen won the last test before the vasaloppet, the season&amp;rsquo;s highlight. Ski Classics overall leader Anders Aukland and Borre Naess ranked third and fourth. Together with J&amp;ouml;rgen Aukland, winner of the Marcialonga, four Atomic cross country skiers will go about the 90 kilometers of the longest classic of the world in Sweden.</description></item><item><guid isPermaLink="false">{E3E53513-AE7D-40E8-89A6-AA627EA2B4DB}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Jan28_Marcialonga.aspx</link><title>AUKLAND BROTHERS’ NEXT COUP: ATOMIC STARS DOMINATE CLASSICS SERIES</title><description>Second race, second victory. The Atomic stars &lt;strong&gt;J&amp;oslash;rgen&lt;/strong&gt; and &lt;strong&gt;Anders Aukland&lt;/strong&gt; dominate the long distance scene. After Anders&amp;rsquo; victory and J&amp;oslash;rgen&amp;rsquo;s third place in the first race of the six-part ski classics series, they swapped places in the Italian classic Marcialonga (70 kilometers). Both now come with 320 points and the leader&amp;rsquo;s yellow bib to the next classic, the K&amp;ouml;nig-Ludwig-Lauf in Oberammergau, on Sunday.</description></item><item><guid isPermaLink="false">{9B2FB834-6C6B-472B-850A-DB51B188BB36}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Jan14_SkiClassics.aspx</link><title>Dominance in Long Distance: Aukland starts with victory</title><description>Ski Slassics champion of 2012, Anders Aukland, keeps the yellow BIP of the Ski Classics leader in 2013. The Norwegian long distance star won the first race of Ski Classics at the Jizerska Padesatka (4,470 participants from 30 nations). The new atomic race ski generation of the Worldcup Classic FL SDS dominated the 50-km marathon in the Czech Republic: what is more, Jorgen Aukland and Simen &amp;Ouml;stensen finished third and fourth.</description></item><item><guid isPermaLink="false">{1AED107E-F624-4040-906D-7CD31F018F7D}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Dec10_Hochfilzen.aspx</link><title>HIGH IN HOCHFILZEN: ATOMICS REMAIN ON TRACK</title><description>&lt;p&gt;Keeping it high &amp;ndash; after the podium results in &amp;Ouml;stersund, the Atomic biathletes also showed constantly strong performances in Hochfilzen. Especially in the cross-country ski run, the Austrians Fritz Pinter, Christoph Sumann, Dominik Landertinger and Julian Eberhard &amp;ndash; all of them on the Atomic Worldcup Skate FL Hard Track &amp;ndash; belonged to the fastest athletes. It only takes a bit more luck in shooting. &lt;/p&gt;</description></item><item><guid isPermaLink="false">{F35EE320-A929-4148-837F-DE91E5F0D591}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Dec3_Oestersund_Sumann.aspx</link><title>Sumann: The Podium Comeback</title><description>Successful new start. It&amp;rsquo;s good that the experienced biathlete Christoph Sumann has decided to postpone the end of his career. And it&amp;rsquo;s good that he has changed a lot for his sport &amp;ndash; although not his partner Atomic. The 36-year old finished on third place at the sprint in &amp;Ouml;stersund, using Worldcup Skate FL Hard Track, SNS Pilot Race Skate Binding and the WC Skate Boots.</description></item><item><guid isPermaLink="false">{563ECB11-80CE-4588-A3B9-CDF52949D673}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Nov30_Oestersund.aspx</link><title>Ex-World Champion Landertinger: back on hard track</title><description>Podium and sixth place for Atomic Biathletes Dominik Landertinger and Fritz Pinter at the World Cup kick-off in &amp;Ouml;stersund, where both used Worldcup Skate FL Hard Track. &amp;ldquo;An ingenious start&amp;rdquo;, former World Champion Landertinger commented. And added, &amp;ldquo;I can feel that there&amp;rsquo;s even more possible.&amp;rdquo; His prediction might come true at the races in Austria &amp;ndash; on 7, 8 and 9 December in Hochfilzen.</description></item><item><guid isPermaLink="false">{78F79B73-8198-4559-B64B-50611F4B9119}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/12-13%20Performance%20Classic.aspx</link><title>More speed with Aukland's "Ultra-light secret weapon"</title><description>Anders Aukland dominated the Ski Classics Series 2012 using the new Performance Classic equipment from Atomic. Now every race-oriented classic skier can benefit from this incomparably lightweight and fast World Cup set-up.</description></item><item><guid isPermaLink="false">{3416FC5E-8952-4667-9BA4-A718910397E0}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/12-13%20Aukland%20Story.aspx</link><title>One minute with Anders Aukland, overall Ski Classics Champion 2012. </title><description>The long-distance specialist in a &amp;ldquo;sprint&amp;rdquo; interview.</description></item><item><guid isPermaLink="false">{6FAE2A06-5C92-46F7-AEBE-730F5829616F}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/12-13%20SNS%20Story.aspx</link><title>Precise control, direct power transmission: The SNS binding system from Atomic</title><description>It doesn't matter if you're a pro or an amateur: performing to the max depends on the perfect connection between the boot and ski. Which is why Atomic favors SNS Underfoot Technology &amp;ndash; a binding system designed to benefit skiers of all levels of ability.</description></item><item><guid isPermaLink="false">{BA7A471B-BCC8-468D-8E5E-8787D7931A0F}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/12-13%20Skintec%20Story.aspx</link><title>Skintec: High-performance grip technology </title><description>Atomic Skintec is the premium ski for racers and amateur skiers who prefer not to use wax skis. The Atomic Skintec ensures a reliable kick and fast gliding in all snow conditions and is ideal for quick training sessions, eliminating the need for time-consuming waxing.</description></item><item><guid isPermaLink="false">{07F464AE-F959-4F51-8228-7EDA019AD277}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/12-13%20Performance%20Skate%20Story.aspx</link><title>Performance Skate: Genuine pro technology for maximum performance </title><description>The Performance Skate range from Atomic inspires pros and fills amateur athletes with enthusiasm &amp;ndash; because both are able to benefit from the minimum weight and maximum power transfer of the new premium equipment.</description></item><item><guid isPermaLink="false">{FB74C84B-0CE7-4D10-83C6-5FAB67820C6F}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/June20_NordicUpdate.aspx</link><title>Stars &amp; strong new blood for Atomic Nordic</title><description>Next step for Atomic Nordic! The successful cooperation with the Nordic stars Tord Asle Gjerdalen and the Aukland brothers Anders and Joergen remain at last until the Olympic Games 2014. From now on, the Norwegian junior national team is racing with the new Atomic Worldcup FL SDS.</description></item><item><guid isPermaLink="false">{B0E7C514-F934-45FC-A4D2-CCC77BC05606}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/May8_LuciaAnger.aspx</link><title>LUCIA ANGER: "WORLD-CLASS PERFORMANCES WITH ATOMIC" </title><description>
		&lt;p&gt;New start. Lucia Anger (21) is considered as one the most promising German cross-country skiing talents. The junior world champion has big aims with her new partner ATOMIC, “I want to live up to my full potential and make my name as a world-class athlete. I will work very hard for this.“&lt;/p&gt;
</description></item><item><guid isPermaLink="false">{765FBE1E-7757-45A8-ACB3-85DC3C09B13C}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Apr23_Sumann.aspx</link><title>SUMANN RELOADED: EVERYTHING IS NEW, BUT ATOMIC STAYS</title><description>
		&lt;p&gt;A new beginning! The end of his career has been postponed, a change of residence comes along, but one thing remains the same: Atomic as partner. Biathlete Christoph Sumann (36) sticks to Atomic World Cup Hard and Soft Track, the Worldcup Skate boots and the SNS binding system until the Olympic Games 2014.&lt;/p&gt;
</description></item><item><guid isPermaLink="false">{91AD7D3B-3EE7-4218-8530-BFCC0D5DAD37}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Apr20_Karlsson.aspx</link><title>FREDRIK KARLSSON KILLED IN AN ACCIDENT</title><description>
		&lt;p&gt;Cross-Country racer athlete Fredrik Karlsson was killed in an accident with a snowmobile in Bruksvallarna on Thursday. Atomic grieves for a strong athlete and an exceptional person.&lt;/p&gt;
</description></item><item><guid isPermaLink="false">{B5CAB49F-E2E5-4915-B641-1C24EA46B8F9}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/AuklandSkiClassics.aspx</link><title>ANDERS AUKLAND WINS SKI CLASSICS OVERALL RANKING</title><description>
		&lt;p&gt;Perfect finish. First the Birkebeinerrennet, then the season’s finals in Sweden’s Vaalaadalen – ATOMIC athlete Anders Aukland won two races in a row on the new ATOMIC World Cup Classic Featherlight SDS and the ATOMIC Worldcup Classic Boot, which was a perfect final sprint leading to the victory of the Ski Classics ranking. The Norwegian won the Classics series, consisting of 7 races, by 2 points.&lt;/p&gt;
</description></item><item><guid isPermaLink="false">{BA15196F-AE7F-42B5-9D20-D8232F6515E7}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Mar19_Auckland.aspx</link><title>ANDERS AUKLAND: VICTORY IN RECORD TIME AT CLASSICS RACE IN LILLEHAMMER </title><description>
		&lt;p&gt;ATOMIC athlete Anders Aukland achieved his first victory of a Ski Classics race – and made it in record time! The Norwegian won the 54km Birkebeinerrennet in 2:21:34 hours, 2:59 minutes faster than the best time of 2008. At the cross-country skiing World Cup finals in Falun (SWE) Marthe Kristoffersen finished third in the 2,5km race.&lt;/p&gt;
</description></item><item><guid isPermaLink="false">{C4993910-D96E-4506-91CC-C67F5934AC93}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Feb28_Koukal.aspx</link><title>MARTIN KOUKAL: FIRST VICTORY IN MARATHON CUP</title><description>
		&lt;p&gt;Surprise coup. Martin Koukal won the last FIS marathon competition before the Wasa Race on the upcoming Sunday. The 50km skating world champion of 2003 raced to his first victory in the FIS marathon cup on the Atomic World Cup Classic in the 50km race of the 39th Finlandia Hiihto in Lahti. In the overall marathon cup, the Czech now ranks forth.&lt;/p&gt;
</description></item><item><guid isPermaLink="false">{47EF5640-8E5C-4A2A-A92F-193185594BF1}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Feb12_Weger.aspx</link><title>BENJAMIN WEGER HEADS TO WORLD CHAMPIONSHIPS WITH THREE PODIUM PLACES </title><description>
		&lt;p&gt;Place 3 for Benjamin Weger in the sprint of Kontiolahti, the last Biathlon World Cup station before the World Championships. Two weeks before the World Championships in Ruhpolding, the Swiss achieved his third podium place of the season racing with the ATOMIC WORLD CUP SKATE. Just in time for the World Championships, his ATOMIC colleague Christoph Sumann made his way back to the world’s elite by ranking sixth in pursuit.&lt;/p&gt;
</description></item><item><guid isPermaLink="false">{220C3F52-1FF1-4CAD-BF75-DE20CE1B3D10}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Feb7_Bill_Demong.aspx</link><title>OLYMPIC CHAMPION BILL DEMONG FASTEST IN THE SKI RUN </title><description>
		&lt;p&gt;Extremely cold, extremely good! News of success for ATOMIC after the ice-cold weekend of the nordic athletes! Olympic Champion Bill Demong (USA) achieved the best time in the ski run at the world championships dress rehearsal of the nordic combined athletics in Val di Fiemme and finished on the podium after he ranked 17th after the jumping. ATOMIC Athlete Marthe Kristoffersen (NOR) also achieved 3rd place in the 10 km mass start race at the world cup in Rybinsk, Russia.&lt;/p&gt;
</description></item><item><guid isPermaLink="false">{8BA9305B-D169-40CA-A188-F020FB47C40C}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Jan30_Aukland.aspx</link><title>DOUBLE VICTORY FOR AUKLAND BROTHERS</title><description>
		&lt;p&gt;Third coup at the Marcialonga! On Sunday, Atomic athlete Jörgen Aukland won the 70 kilometer cross-country skiing marathon classics in Italy for the third time after 2003 and 2006. This happened after an incredible race to catch up from kilometer 40 onwards and an exciting finish sprint against his elder brother and Atomic colleague Anders.&lt;/p&gt;
</description></item><item><guid isPermaLink="false">{C9A2361C-D1F1-4079-A963-66335D189F71}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/SumannVorschau.aspx</link><title>SUMANN SPEEDS IT UP</title><description>
		&lt;p&gt;Phase two. ATOMIC biathlon star christoph sumann (35) is now starting to intensify his training. At the same time a new generation of world cup skis with the revolutionary featherlight technique is being produced at the atomic factory. Sumann, “I am fully concentrating on the training. And the whole ATOMIC team is completley involved in making sure we’ll enter the cross-country ski run with the best material.“&lt;/p&gt;
</description></item><item><guid isPermaLink="false">{D4ACAD47-C565-4F20-A14C-675E4310740C}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Nordic.aspx</link><title>HOW ATOMIC INTENDS TO MAKE LIFE EASIER FOR CROSS-COUNTRY SKIERS IN 2011-12 </title><description>
		&lt;p&gt;Why waxing is now old hat; how racers can adapt even better to changing snow conditions; and why ATOMIC designs tailor-made core constructions for each different target group: a look ahead to what promises to be the most successful and enjoyable cross-country season ever.&lt;/p&gt;
</description></item><item><guid isPermaLink="false">{537F8196-CC2B-4931-8189-50CCA0A0C1B7}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/NordicPreview.aspx</link><title>DIAMONDS FOR THE NORDIC UNIT</title><description>
		&lt;p&gt;Final cut. 2000 pairs of cross-country skis, 2000 bindings, 500 pairs of boots – besides the regular summer production, the production for the nordic unit has been speeded up at the ATOMIC factory. The coat of the featherlight construction receives one of 15 surface patterns by a special machine using rough diamonds. The diamond finishing for a saison with biathlon world championships, tour de ski and the legendary wasa race as highlights for the nordic ATOMIC crew!&lt;/p&gt;
</description></item><item><guid isPermaLink="false">{F8E5D67D-FF23-4BD9-99F8-8245C36ABA52}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Featherlight.aspx</link><title>ATOMIC'S FEATHERLIGHT: LIGHTWEIGHT AND HIGH-PERFORMANCE </title><description>
		&lt;p&gt;ATOMIC's new Worldcup Classic and Worldcup Skate are two of the lightest skis ever to compete in the Nordic World Cup. These premium models are revolutionary in terms of their ultra-lightweight and boast high torsional rigidity as well as dynamic longitudinal flex for explosive power transmission. And it's all thanks to the Featherlight construction.&lt;/p&gt;
</description></item><item><guid isPermaLink="false">{24F8192C-83EE-479D-8EC2-84974489C102}</guid><link>http://www.atomic.com/en-AU/Stories/Nordic/Skintec.aspx</link><title>SKINTEC REVOLUTIONIZES GRIP</title><description>
		&lt;p&gt;ATOMIC's revolutionary Skintec grip technology comprises two interchangeable skin inlays for cross-country skiers. These grip modules can be inserted into or removed from the grip zone in one easy motion. Making the unique Skintec system a hugely effective time-saving device, because a classic ski can be transformed for use in all conditions without the need for waxing. Never before have cross-country skiers been able to use the narrow windows between family and work so effectively.&lt;/p&gt;
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